Fitting Sales Into Your Marketing Campaign

When you’re planning a marketing campaign, it’s easy to focus on marketing activities. What content needs to be developed? Who are you targeting? What platforms will you be using? But if the goal of your marketing campaign is to drive sales, don’t forget to include the sales team in your marketing campaign. Here are three [...]

By | 2017-08-10T14:18:56+00:00 August 10th, 2017|Sales Leaders|0 Comments

The Critical Importance of Lead Validation in Internet Marketing

Lead validation in Internet marketing is critical. Validating the Unknown Former Secretary of Defense Donald Rumsfeld liked to talk about the idea of “known unknowns” and “unknown unknowns” regarding intelligence gathering. In his parlance, “known unknowns” are what you know you should know, but don’t. While “unknown unknowns” are what you don’t know and aren’t [...]

By | 2017-05-31T15:39:46+00:00 June 6th, 2017|Sales Leaders|1 Comment