Sales Communication Evaluation – Score Your Team

Sales communication is a vital skill for salespeople. If you boil down the key elements of selling, almost all of them are related to communication. If you are wondering how your team stacks up, use this tool to score your team’s sales communication skills. Rate each element on a 5-point scale, where 1 represents little [...]

By | 2017-09-18T13:18:48+00:00 September 14th, 2017|Sales Leaders, Sales Success|0 Comments

5 Marketing Courses to Set Your Business Apart

Why is it important to take marketing courses? Besides the fact that it fulfills the basic human nature to seek out knowledge, marketing best practices are constantly changing! Any good business person knows the key to success is constant learning and discovery: so get ahead of the pack and check out these five marketing courses [...]

By | 2017-08-29T14:08:42+00:00 August 30th, 2017|Sales Success|0 Comments

A Buyer Persona Template to Get Sales & Marketing to Win Together

Let’s talk about using a buyer persona template! Are your sales and marketing teams aligned on your ideal buyer? Do they know the exact role, demographics, needs, and interests of that ideal buyer? Or how about what triggers your ideal buyer to actually make a purchase? Understanding your buyer personas is more important now than [...]

By | 2017-08-14T16:16:37+00:00 August 22nd, 2017|Sales Leaders|1 Comment

Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

According to Statista, 81 percent of the population in the United States have a social networking profile and there are 2.51 billion users worldwide. Yet... salespeople are struggling to leverage social media in the selling process. And sales managers are sitting back saying: "get out there and sell already!" We get the frustration. Social media [...]

By | 2017-08-09T10:55:43+00:00 July 27th, 2017|Comments Off on Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

The 5 Best Ways to Use Social Media as a Sales Tool

If you’re looking for the best ways to use social media as a sales tool, look no further. On Thursday, July 27th, 2017, I’ll be interviewing Sarah Cirelli, Director of Marketing at CBIZ. Sarah is a marketing and sales wiz, and she’s got some incredible tips to share. If you’re a sales manager, marketing director, [...]

By | 2017-07-10T11:15:13+00:00 July 5th, 2017|Sales Leaders, Sales Success|0 Comments

Want to Achieve Success? Take a Look at Your Sales Training ROI

Want to achieve success? Well, we believe that it’s a mistake to conduct professional sales training if you don’t measure its success. We live in a learning economy, where those with the most know-how and understanding generally outperform their peers. However, it doesn’t matter how much you know or understand if you don’t put it [...]

By | 2017-06-13T11:57:51+00:00 June 20th, 2017|Sales Leaders|0 Comments

The Critical Importance of Lead Validation in Internet Marketing

Lead validation in Internet marketing is critical. Validating the Unknown Former Secretary of Defense Donald Rumsfeld liked to talk about the idea of “known unknowns” and “unknown unknowns” regarding intelligence gathering. In his parlance, “known unknowns” are what you know you should know, but don’t. While “unknown unknowns” are what you don’t know and aren’t [...]

By | 2017-05-31T15:39:46+00:00 June 6th, 2017|Sales Leaders|1 Comment

Pull These 6 Triggers for Marketing and Sales Collaboration

In this world full of uncertainties, there is one thing that is for sure: marketing and sales collaboration is important. And the two need to stop thinking of themselves as oil and vinegar that only come together briefly, when shaken. Instead, they need to start thinking of themselves more as a Reese’s Peanut Butter Cup [...]

By | 2017-07-05T17:38:05+00:00 May 10th, 2017|Sales Leaders|4 Comments

Marketing and Sales Integration: How to Create a Dynamic Duo

As a sales manager, you likely understand the importance and value of marketing and sales integration. Unfortunately, marketing and sales teams often don’t recognize how much stronger they can each be when they work together. While sales departments typically claim short-term and immediate opportunities as their own, marketing tends to focus on long-term or objective [...]

By | 2016-10-17T16:31:05+00:00 April 28th, 2016|Sales Leaders|1 Comment

Understand Your Buyer Personas – and Take Your Sales to the Next Level

Understanding your buyer personas is the key to taking your sales to the next level! How well do you know your prospective customer? It’s no secret that one of the keys to a successful marketing strategy is understanding the people that you are marketing to. As the means we use to reach our customers become [...]

By | 2017-07-18T12:48:25+00:00 January 28th, 2016|Sales Success|1 Comment