4 Ways You’re Misusing Your CRM Data

Here at CFS, we are huge promoters of CRM and, more importantly, CRM with a purpose. Unfortunately, it's more common than not that a company's CRM is being misused or completely ignored. Failure to create processes around CRM and lack of accountability lead to messy and useless data. Today’s article was written by Jonathan Herrick, [...]

By | 2017-10-11T10:51:08+00:00 October 11th, 2017|Sales Leaders, Sales Success|0 Comments

Sales and Customer Service: Two Parts of One Machine

I’ll start with this: sales and customer service eventually comes full-circle. One leads to the other and vice-versa. Without making sales, you won’t have customers, nor will you have the need for customer service. Similarly, without customer service, you won’t have sales. Well, let’s take a step back. You would have sales, but they would [...]

By | 2017-09-11T16:39:55+00:00 September 12th, 2017|Sales Success|2 Comments

Five Effective Tips to Enhance Customer Experience

Based on the 2016 Digital Marketing Trends Report, the most exciting opportunity for a business is customer experience. That comes as no surprise because businesses that implement successful customer experience strategies end up accomplishing higher customer satisfaction rates, reducing customer churn, and increasing revenues. By definition, customer experience is the series of interactions a customer [...]

By | 2017-04-24T13:23:12+00:00 April 26th, 2017|Sales Success|0 Comments

Upselling for Geeks: How to Turn Your Field Support Team into Sellers

Sales can be hard, and a great field support team that has a successful method for upselling can make your sales efforts a whole lot easier. If the technical staff isn’t helping as much as you’d like, it may not be their fault. As a trainer in the technical staff field, I’ve discovered gaps that [...]

By | 2017-06-20T17:20:12+00:00 March 17th, 2016|Sales Leaders|0 Comments