A Seasoned Salesperson’s Tale of Playbook Success

When switching jobs or industries, even the most seasoned salesperson's experience may be inadequate. Read on to learn how David was able to better his performance through a sales playbook. A Seasoned Salesperson's Tale of Playbook Success: Six months ago, David was in a state of emergency. He’d recently been hired at Laufer Group, and [...]

By | 2016-10-17T16:35:02+00:00 December 11th, 2013|Sales Success|0 Comments

Eternal Sunshine of the Spotless Reputation

In recent days, I’ve spent a large chunk of my time at various digital marketing conferences. We’ve all done the conference shuffle, grabbing business cards, stress-balls, pens, and, of course, our always delicious free lunch. The last conference I attended allowed each participant to choose from six different workshops to attend. What I remember most [...]

By | 2016-10-17T16:35:22+00:00 February 15th, 2013|Sales Success|0 Comments

You Say It’s Your Birthday

Isn’t it a great feeling to know that someone is thinking of you on a special day? I talked about this briefly in a post back in February, but I wanted to dive a little deeper. In addition to our holiday card tradition, this year we decided to celebrate birthdays as well. We didn’t want [...]

By | 2016-10-17T16:39:50+00:00 April 15th, 2010|Sales Success|0 Comments

Houston, We Have a Problem!

It happens all the time. You make a commitment to your prospect, and just to be safe you confirm with the service side that it is feasible. After hearing a yes, you follow up with your prospect and seal the deal. Feeling all warm and tingly inside you lean back in your chair and pat [...]

By | 2014-04-19T11:09:23+00:00 March 31st, 2010|Sales Success|0 Comments

Thanks for the…Gift?

I work with plenty of sales people who feel the best way to close the loop on a sale is to show appreciation to their new client by giving a gift. The biggest challenge they have is finding the right gift. After all, giving that great bottle of Scotch to the CEO who doesn’t drink [...]

By | 2016-10-17T16:39:59+00:00 March 23rd, 2010|Sales Success|0 Comments

Give Prospects and Clients Something Extra

At CFS, we don’t believe in giving away significant amounts of services for free, but we do believe in giving clients and prospects something extra. We subscribe to the law of increasing returns, whereby whatever extra you give clients will be returned to you by a larger factor. Here are a few ideas: Whatever you [...]

By | 2016-10-17T16:40:01+00:00 March 18th, 2010|Sales Success|0 Comments

Rekindling the Flame

It happens to all of us – in the beginning, everything is exciting. You can’t wait to hear from them, every time you meet is amazing, and they seem to think the world of you. Over time, you get to know each other a little better, and while you grow closer, you also learn some [...]

By | 2016-10-17T16:40:17+00:00 February 23rd, 2010|Sales Success|0 Comments