Customer Loyalty: Why Workability Matters Most

Looking to build customer loyalty? Any relationship between a buyer and a seller that is built on integrity will work. This is especially true during the “getting to know each other” phase. People become more productive and positive when everyone involved is considered equal. We call this a workable client relationship. In this type of [...]

By | 2017-11-16T09:29:27+00:00 November 16th, 2017|Sales Leaders, Sales Success|2 Comments

Let’s Talk Sales! Client Relationships eBook Interview – Episode 2

Want to evolve client relationships, beginning at the prospecting stage? In this episode of Let's Talk Sales, our Director of Marketing, Rebecca Smith, interviews our CEO, Charles Bernard, on his newest eBook: Making Client Relationships Work. Making Client Relationships Work In the podcast, Charles and Rebecca discuss: What motivated Charles to write about client relationships [...]

By | 2017-11-10T11:13:08+00:00 November 13th, 2017|Let's Talk Sales Podcast, Sales Leaders, Sales Success|0 Comments

How Culture Development Creates Happy Clients

You’ve heard it thousands of times: successful culture development is probably the greatest thing you can do for the growth and stability of a business. As a sales leader, you’ve got many years under your belt from different teams, companies, roles, and titles. You know that culture is a crucial part to a functioning business [...]

By | 2017-11-07T17:15:35+00:00 November 8th, 2017|Sales Leaders, Sales Success|0 Comments

Building Strong Relationships with Clients and Customers

To build strong relationships with clients and customers, be supportive of their goals. Story: You’re not salespeople, you’re career builders One day, while working as an Account Executive at GE, my Regional Manager assembled the sales team in the main conference room. Twenty of us sat listening to him describe our value proposition. “Stop thinking [...]

By | 2017-11-06T13:08:14+00:00 November 7th, 2017|Sales Leaders, Sales Success|0 Comments

Want to Grow Client Relationships? Use the Client Evolution Model

Developing strong client relationships is the backbone of your business. So, understanding how client relationships work, and the roles that sales and marketing both play, is extremely important. If you’ve chosen to create buyer personas for your business and have had your sales and marketing teams align on this initiative, then you’re off to a [...]

By | 2017-10-13T09:48:47+00:00 August 31st, 2017|Sales Leaders, Sales Success|0 Comments

Marketing Ideas for Sales: It’s Time to Update Your Pitch Deck

When it comes to marketing ideas for sales, don’t forget the philosophy! It’s quite common for marketing to develop a pitch deck for sales. But rarely do I see a slide that describes a key company philosophy. Let’s explore this. Marketing Ideas for Sales: The “About Us” Slide When it comes to marketing ideas for [...]

By | 2017-08-15T17:15:54+00:00 August 16th, 2017|Sales Leaders, Sales Success|1 Comment

Sales and Marketing Management: Aligning Your Teams for Success

When it comes to sales and marketing management, alignment is critical to success. That’s right: critical! Why? Because your sales and marketing teams have different skills, mindsets, tasks, and even goals. Believe it or not, those differing factors are not only complementary to the other team, but can cause success, or failure, for both. Now, [...]

By | 2017-08-09T12:00:35+00:00 August 9th, 2017|Sales Leaders|1 Comment

How Your Sales Philosophy Helps Maintain a Client Relationship

Working to maintain a client relationship is an ongoing process. Where do you coach your salespeople to start? How do they continue to keep it healthy? How Your Sales Philosophy Helps Maintain a Client Relationship Read on for a few suggestions. Sales Presentations When your salespeople are giving their first presentation and forming a new [...]

By | 2017-07-12T13:37:47+00:00 March 9th, 2017|Sales Leaders|2 Comments