Want to Sell More? Start by Solving Problems

Looking for ways to sell more? You’ve come to the right place! Many senior executives in sales and marketing don’t know who their buyers are, and don’t know how to position a selling conversation. They often think of the transaction as a “cost” rather than an “investment.” So, let’s explore this and discover how to [...]

By | 2017-08-29T09:53:38+00:00 August 29th, 2017|Sales Leaders, Sales Success|1 Comment

A Buyer Persona Template to Get Sales & Marketing to Win Together

Let’s talk about using a buyer persona template! Are your sales and marketing teams aligned on your ideal buyer? Do they know the exact role, demographics, needs, and interests of that ideal buyer? Or how about what triggers your ideal buyer to actually make a purchase? Understanding your buyer personas is more important now than [...]

By | 2017-08-14T16:16:37+00:00 August 22nd, 2017|Sales Leaders|1 Comment

Sales and Marketing Management: Aligning Your Teams for Success

When it comes to sales and marketing management, alignment is critical to success. That’s right: critical! Why? Because your sales and marketing teams have different skills, mindsets, tasks, and even goals. Believe it or not, those differing factors are not only complementary to the other team, but can cause success, or failure, for both. Now, [...]

By | 2017-08-09T12:00:35+00:00 August 9th, 2017|Sales Leaders|1 Comment

Five Effective Tips to Enhance Customer Experience

Based on the 2016 Digital Marketing Trends Report, the most exciting opportunity for a business is customer experience. That comes as no surprise because businesses that implement successful customer experience strategies end up accomplishing higher customer satisfaction rates, reducing customer churn, and increasing revenues. By definition, customer experience is the series of interactions a customer [...]

By | 2017-04-24T13:23:12+00:00 April 26th, 2017|Sales Success|0 Comments

Sales and Marketing Collaboration: How to Leverage Your Teams to Sell More

I’m clear that sales and marketing are working more closely together than ever before. This is especially true at CFS. Let me tell you about it. About three years ago, we were happy to get 1,000 hits a month on our website. Ever since then, we have consistently increased this number. This month’s numbers are [...]

By | 2017-07-13T13:54:48+00:00 December 27th, 2016|Sales Leaders|5 Comments

Understand Your Buyer Personas – and Take Your Sales to the Next Level

Understanding your buyer personas is the key to taking your sales to the next level! How well do you know your prospective customer? It’s no secret that one of the keys to a successful marketing strategy is understanding the people that you are marketing to. As the means we use to reach our customers become [...]

By | 2017-07-18T12:48:25+00:00 January 28th, 2016|Sales Success|1 Comment