11 Sales Templates for Closing Deals Using Email

We’re big believers in using and storing effective sales templates in our Sales PlayBook.

And lucky for you, today I’m going to be sharing some of said sales templates!

If you haven’t already, be sure to check out the precursor to these sales templates: email templates for cold prospecting and email templates for warm prospecting.

Now, let’s explore some email templates to help get some deals closed!

Sales Templates for Closing the Deal

Let’s create a little context.

The sales templates we’ll be sharing below have a specific purpose: to help get deals closed.


At this point a sales team member has identified an opportunity and is navigating the sales process, which is similar to but different from the prospecting and qualifying process.


During the deal-making process a salesperson will either be working with some momentum, or might run into issues with non-responsive, or radio silent prospects. In either case, we’ve got a few email templates to help.

The email templates in this section should be stored in the Selling section of your Sales PlayBook. Including a variety of options will make it easier for salespeople to choose the right message for their particular situation.

We have separated closing the deal into two sections:

Post-Meeting Follow-Up and Radio Silence Busters

Post-Meeting Follow-Up Sales Templates

The following email templates were designed to be used post-meeting. This means that the salesperson has met with a prospect, discussed needs/pain points, and determined a “fit” for all parties involved.

  1. Use the DEAL template.

DEAL is an email template and strategy that we not only use at CFS, but also teach to our clients. For the full DEAL philosophy and resource, please download our eBook Discovering High Performance with DEAL: A Simple Sales Tool that Produces Positive Results.

To summarize, DEAL is about creating an open dialogue with a prospect. The email is straightforward and details the conversation and terms discussed in previous meetings and conversations.

DEAL stands for:

D – Determine Requirements

E – Engage the Client

A – Assume Responsibility

L – List the Desired Outcomes/Criteria for Success

11 Sales Templates for Closing Deals Using Email

sales-email-template-17b

*Note: The call to action is at the beginning of the template, not at the end. We recommend this approach because it brings attention to the action right away, and provides an opportunity to re-confirm at the end of the email.

  1. Share references.

Sharing references or recommendations from current or previous clients with similar pain points or in a similar industry is a great way to keep the momentum going after a great meeting. sales-email-template-18

  1. Keep the conversation going.

11 Sales Templates for Closing Deals Using Email

  1. Share success stories.

11 Sales Templates for Closing Deals Using Email

  1. Introduce to other team members.

11 Sales Templates for Closing Deals Using Email

Radio Silence Busters

The following email templates were designed to specifically combat radio silence. That is, prospects who have gone cold and are no longer responsive. We call it going for no.

Going for no serves two purposes.

First, it gets the prospect out of your pipeline and clears up time and brain-space for better-fit leads.

Second, it can serve as a pattern-interrupt to get a slow-moving prospect to take action. Buyers are used to the persistent salesperson and are often surprised to hear a salesperson say, “I don’t need this deal.”

But what’s the best way to go for no?

It’s important not to come across as bullying your prospect into action. Think of these emails as providing information or asking for clarification. The tone can vary based on your rapport with the prospect – formal or casual, funny or serious.

Do what feels right to you, and always respect your prospect’s decision.

  1. The polite ask.

11 Sales Templates for Closing Deals Using Email

  1. The blunt ask.

11 Sales Templates for Closing Deals Using Email

  1. The cordial inform.

11 Sales Templates for Closing Deals Using Email

  1. The blunt inform.

11 Sales Templates for Closing Deals Using Email

  1. The short and sweet.

11 Sales Templates for Closing Deals Using Email

  1. The polite & casual.

11 Sales Templates for Closing Deals Using Email

Ready to get started and add these sales templates to your own Sales PlayBook? Looking for more email templates? Check out our free eBook!

Free eBook: 32 Sales Email Templates for Better Prospecting, More Closed Deals, and Stronger Relationships

By | 2016-12-05T15:58:25+00:00 December 8th, 2016|Sales Success|2 Comments

About the Author:

Rebecca Smith is the Marketing Manager at Criteria for Success. She writes about sales, sales leadership, social selling best practices, time management, and anything related to helping others discover success. Be sure to say hi on Twitter!

2 Comments

  1. Barry Hall December 8, 2016 at 11:11 am - Reply

    Hi Rebecca,
    as usual great post and tips and always appreciated. Many thanks and keep up the great work. – Barry.

    • Rebecca Smith December 12, 2016 at 9:56 am - Reply

      Many thanks to you, Barry! We appreciate your readership so very much!

      -Rebecca

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