Are Your Sales Goals Dynamic or Static?

When it comes to sales goals, we all have numbers that need to be met. But shouldn’t it go deeper than that?

Your sales goals should be dynamic. They should be an ever-flowing stream of innovation and growth.

But how do you create dynamic sales goals?

Forget about the money

No, I’m not crazy. To make a true impact on any prospect, you need to put your commission in the back of your mind. Their needs are far more important, and even more important is providing the best option you possibly can for them.

This option may not be the biggest sell, but what you will get back is a trusting client. They will know you care more about their needs than your paycheck, and will be more open to growing their account with you or even referring you to other people that will buy from you.

It seems like an oxymoron: a sales goal that includes ignoring money!

Have a data-driven strategy

The most important part of this goal is tracking your own data.

What works and what doesn’t work?

Try a new step for your sales process and track the results. If it doesn’t seem advantageous based on your data, drop it.

Collecting data is a sales goal, but leveraging this data to develop your selling strategy is what makes it dynamic.

Put Personal Development on a Pedestal

Personal growth will reflect directly on your sales goals. This could be anything from reading more books to improving your dictation and vocabulary, to actually getting to the gym before work.

These little tasks will make a huge difference in your ability to manage time as well as large-scale goals.

So when it comes down to it, dynamic goals are the bigger picture of many other goals. If you strive to achieve them, you will complete a bunch of smaller feats along the way.

You’re probably thinking: this sounds like a lot to track and organize. And while it might be, it will be worth it.

There are so many platforms for documentation like this, one of the best fitting being a dynamic playbook for your dynamic goals. Check out our online eBook on how to create a sales playbook that you and your team can use to track your accomplishments, realizations, and growth!

Do you have any other ideas on how to create dynamic sales goals? Let us know in the comments!
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By | 2017-07-13T13:56:37+00:00 December 20th, 2016|Sales Leaders|0 Comments

About the Author:

Arianna Miskel is the Marketing and Sales Coordinator at Criteria for Success. She writes about a wide variety of topics including sales leadership, sales training, motivation, and general best practices.

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