The Ultimate Guide to Sales Targeting

Sales targeting is crucial. But if you’re focusing on the wrong area, you won’t get the results you need.

One important thing to understand about targeting is that it drives both inbound and outbound lead generation. Your targeting will impact the activities and initiatives that drive leads to engage with you, as well as the ways your team proactively reaches out to potential leads.

In this guide, you’ll discover:

  • Best practices for better targeting
  • A simple 5-step process you can use to identify your ideal targets
  • Best practices for setting sales goals based on your targets