15 Marketing Statistics to Keep You Ahead of Competition

Want to say ahead of your competitors when it comes to marketing, selling, or whatever it may be? Check out these marketing statistics to learn the cold hard facts about future trends and shifts in marketing.

I’m sure you’ve heard it before: marketing budgets are increasing drastically across all industries as it becomes harder and harder to reach target buyers in a way that resonates.

People don’t want to buy products that are advertised on pop-ups or any type of advertisement that is intrusive to their experience, especially online. Instead, marketers must make “ads” seem like they are a part of the user experience. When companies create original content to lure viewers onto their website and turn them into leads, it’s called inbound marketing.

Check out these marketing statistics on inbound marketing:

  • 96% of customers use their smartphone to research day-to-day thoughts and problems at the very instant they feel the need to inquire about something – ThinkWithGoogle
  • Last year, 67% of surveyed B2B companies said Inbound Marketing was a top three or very high priority in their marketing strategy. –Kapost
  • B2B buyers seek out to the following top 3 sources while researching a purchase decision: Whitepapers (78%), Case Studies (73%), and Webinars (67%). –DemandGen
  • Inbound leads cost 61% less on average than outbound leads. – HubSpot
  • Inbound Marketing yields 3 times more leads per dollar than traditional methods. –Kapost

Digital marketing wears many hats. First off, digital marketing could encompass everything from videos online to social media to banner ads on websites. Has digital marketing become our generation’s traditional marketing? Honestly, it seems like it, and it’s best to stay ahead of the pack when it comes to new advancements in this growing sector of marketing.

Check out these marketing statistics on digital marketing:

  • In 2015, the U.S. spent $59.82 billion on digital advertising and spending is expected to reach $113.18 billion in 2020 – Statista
  • 84 percent of mobile advertisers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. – Unlockd
  • 61% of users are unlikely to return to a mobile site after a negative experience. 40% will go to a competitor’s site – MicKinsey & Company
  • By 2019, video will account for 80% of global internet traffic, and 85% in the US – Cisco
  • 83% of marketers would create more video content if they had no obstacles like time, resources, and budget. – The State of Social

Marketers are also facing the ongoing challenge of data overload! This might sound familiar to you: you have a CRM system, HubSpot forms, or whatever else, but you aren’t doing anything with the data you’re collecting. Seems like a waste, right? But you’re not alone!

Check out these marketing statistics on data usage:

  • 70% of marketers are managing the world’s current data explosion only “fairly” at best – Ebiquity/CMO Council
  • Only 3% of marketers in the same study found their data to be “completely integrated and aligned” – Ebiquity/CMO Council
  • Eighty-seven percent of marketers consider data their organizations’ most underutilized asset – Skyword
  • A whopping 92.3% of organizations maintain databases to host information on customers or prospects, at least to some extent – eMarketer
  • 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy – Adobe

These marketing statistics show you that the digital shift in marketing is where the world will remain. It’s not too late to get ahead of your competition. Great marketing comes with consistency in content, branding, and processes.

Still want to learn more? Check out our eBook on marketing below!

Free eBook: Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential

By | 2017-08-07T10:45:57+00:00 August 8th, 2017|Sales Leaders, Sales Success|0 Comments

About the Author:

Arianna Miskel is the Marketing and Sales Coordinator at Criteria for Success. She writes about a wide variety of topics including sales leadership, sales training, motivation, and general best practices.

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