A forum for sales professionals with ideas and techniques to make sales success a habit.

Want Raving Fans? Here’s How to Take Selling Beyond the Sale

As a CEO, sales manager, or salesperson, creating raving fans is an ambition worth striving for. There’s a huge difference between someone who buys on a transactional basis—and someone who buys because they’re loyal to your company, brand, or someone specific within your organization. We call the former a “customer,” and the latter a “client.” [...]

By | 2017-11-21T17:28:07+00:00 November 22nd, 2017|Sales Leaders, Sales Success|0 Comments

Leveraging Client Loyalty the Smart Way

Ever question the true value of client loyalty? Please don’t do that anymore. Believe it or not, on average, loyal clients are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). After you digest that statement, I want you to take a moment to understand the sheer [...]

By | 2017-11-21T17:43:46+00:00 November 21st, 2017|Sales Leaders, Sales Success|0 Comments

Let’s Talk Sales! Growing Engagement with Joe Apfelbaum – Episode 3

The featured guest on episode 3 is Joe Apfelbaum. Joe is the CEO of Ajax Union, a B2B Digital Marketing Agency based in Brooklyn, NY. Ajax Union specializes in: SEM & SEO Social Media Email Marketing Conversion Optimization Marketing Automation Business Blogging Marketing Funnel Development Design & Development Interview with Joe Apfelbaum On this episode, [...]

By | 2017-11-17T14:44:02+00:00 November 20th, 2017|Let's Talk Sales Podcast, Sales Leaders, Sales Success|0 Comments

Customer Loyalty: Why Workability Matters Most

Looking to build customer loyalty? Any relationship between a buyer and a seller that is built on integrity will work. This is especially true during the “getting to know each other” phase. People become more productive and positive when everyone involved is considered equal. We call this a workable client relationship. In this type of [...]

By | 2017-11-16T09:29:27+00:00 November 16th, 2017|Sales Leaders, Sales Success|2 Comments

How to Turn a Toxic Client Relationship Around

Want to know the key to turning a toxic client relationship around? Well today's article details just that! Steff Green, Hubspot sales blog contributor and WorkflowMax wordsmith, shares more on the topic below. Check it out! How to Turn a Toxic Client Relationship Into a Winner This article originally appeared on and for Hubspot. Written [...]

By | 2017-11-14T23:39:52+00:00 November 15th, 2017|Sales Success|0 Comments

Let’s Talk Sales! Client Relationships eBook Interview – Episode 2

Want to evolve client relationships, beginning at the prospecting stage? In this episode of Let's Talk Sales, our Director of Marketing, Rebecca Smith, interviews our CEO, Charles Bernard, on his newest eBook: Making Client Relationships Work. Making Client Relationships Work In the podcast, Charles and Rebecca discuss: What motivated Charles to write about client relationships [...]

By | 2017-11-10T11:13:08+00:00 November 13th, 2017|Let's Talk Sales Podcast, Sales Leaders, Sales Success|0 Comments

Building Relationships in a Digital World

Building relationships in today’s digital landscape is very different than it was 10, 20, and 30 years ago. Twenty years ago, the options to “keep in touch” were pretty simple. You placed a phone call, mailed a letter, or (maybe) sent an email. Today we have endless options. And that seems to be the problem! [...]

By | 2017-11-06T15:45:32+00:00 November 9th, 2017|Sales Leaders, Sales Success|0 Comments

How Culture Development Creates Happy Clients

You’ve heard it thousands of times: successful culture development is probably the greatest thing you can do for the growth and stability of a business. As a sales leader, you’ve got many years under your belt from different teams, companies, roles, and titles. You know that culture is a crucial part to a functioning business [...]

By | 2017-11-07T17:15:35+00:00 November 8th, 2017|Sales Leaders, Sales Success|0 Comments

Building Strong Relationships with Clients and Customers

To build strong relationships with clients and customers, be supportive of their goals. Story: You’re not salespeople, you’re career builders One day, while working as an Account Executive at GE, my Regional Manager assembled the sales team in the main conference room. Twenty of us sat listening to him describe our value proposition. “Stop thinking [...]

By | 2017-11-06T13:08:14+00:00 November 7th, 2017|Sales Leaders, Sales Success|0 Comments