A blog for sales leaders, with topics including hiring salespeople, determining compensation, managing sales teams, performance evaluations, and more.

Old to New: 10 Marketing Books for Ongoing Success

When figuring out which marketing books to read, it’s important to remember the big picture. Yes, the world has changed drastically even in the last ten years. Yes, there are new technologies and channels that did not exist 50 years ago. And yes, customers are smarter than they used to be. But with all this [...]

By | 2017-08-18T13:41:31+00:00 August 17th, 2017|Sales Leaders, Sales Success|0 Comments

Marketing Ideas for Sales: It’s Time to Update Your Pitch Deck

When it comes to marketing ideas for sales, don’t forget the philosophy! It’s quite common for marketing to develop a pitch deck for sales. But rarely do I see a slide that describes a key company philosophy. Let’s explore this. Marketing Ideas for Sales: The “About Us” Slide When it comes to marketing ideas for [...]

By | 2017-08-15T17:15:54+00:00 August 16th, 2017|Sales Leaders, Sales Success|1 Comment

The Impact of Poor Leadership on Your Business

Poor leadership can have some devastating effects. Because a leader is more than just a figurehead. Anyone who holds a position of authority has the responsibility of serving as the driving force that motivates team members forward towards a collective goal. This is why leaders are a valuable part of any business, because they are [...]

By | 2017-08-14T13:31:52+00:00 August 15th, 2017|Sales Leaders|0 Comments

Fitting Sales Into Your Marketing Campaign

When you’re planning a marketing campaign, it’s easy to focus on marketing activities. What content needs to be developed? Who are you targeting? What platforms will you be using? But if the goal of your marketing campaign is to drive sales, don’t forget to include the sales team in your marketing campaign. Here are three [...]

By | 2017-08-10T14:18:56+00:00 August 10th, 2017|Sales Leaders|0 Comments

Sales and Marketing Management: Aligning Your Teams for Success

When it comes to sales and marketing management, alignment is critical to success. That’s right: critical! Why? Because your sales and marketing teams have different skills, mindsets, tasks, and even goals. Believe it or not, those differing factors are not only complementary to the other team, but can cause success, or failure, for both. Now, [...]

By | 2017-08-09T12:00:35+00:00 August 9th, 2017|Sales Leaders|1 Comment

15 Marketing Statistics to Keep You Ahead of Competition

Want to say ahead of your competitors when it comes to marketing, selling, or whatever it may be? Check out these marketing statistics to learn the cold hard facts about future trends and shifts in marketing. I’m sure you’ve heard it before: marketing budgets are increasing drastically across all industries as it becomes harder and [...]

By | 2017-08-07T10:45:57+00:00 August 8th, 2017|Sales Leaders, Sales Success|1 Comment

Should You Include Your Sales Team in Your Content Marketing Strategy?

Should you include your sales team in your company’s content marketing strategy? We say: absolutely, yes! Why? Well, who knows your prospects and customers better than your sales team? And who understands the features and benefits of your product or service better than your sales team? We believe that your sales team is an incredible [...]

By | 2017-08-02T10:41:23+00:00 August 2nd, 2017|Sales Leaders|0 Comments

Need Marketing Ideas? Ask Sales

Coming up with marketing ideas can be hard. And even when you have a list of marketing ideas, it can be difficult to decide which ones to prioritize. While your marketing team has the most expertise in making these decisions, don’t forget to check with sales. Here are 3 kinds of marketing ideas you could [...]

By | 2017-08-07T16:18:37+00:00 August 1st, 2017|Sales Leaders|0 Comments

How B2B Sales is Changing & What You Can Do About It

B2B sales is changing. But I’m sure you knew that already! Why? Well, because everything has changed. And everything is changing, always. That’s the nature of life. I had the honor of speaking on social business development (social selling) at this years’ annual NYSSCPA NextGen conference on Monday. In case you aren’t familiar, the NYSSCPA [...]

By | 2017-07-26T16:31:50+00:00 July 27th, 2017|Sales Leaders, Sales Success|0 Comments

How to AGREE in a Sales Negotiation

Whether it's to win a project or to fund a new opportunity, sales negotiation is a key component of the sales process. To simplify the process, I’ve put together a five-step acronym to help you and your team through the sales negotiation process. Read on to discover more on the AGREE acronym. How to AGREE [...]

By | 2017-07-24T10:21:35+00:00 July 25th, 2017|Sales Leaders, Sales Success|1 Comment