About Rebecca Smith

Rebecca Smith is the Director of Marketing at Criteria for Success. She writes about sales, sales leadership, social selling best practices, time management, and anything related to helping others discover success. Be sure to say hi on Twitter @RebeckerSmith.

Sales and Marketing Management: Aligning Your Teams for Success

When it comes to sales and marketing management, alignment is critical to success. That’s right: critical! Why? Because your sales and marketing teams have different skills, mindsets, tasks, and even goals. Believe it or not, those differing factors are not only complementary to the other team, but can cause success, or failure, for both. Now, [...]

By | 2017-08-09T12:00:35+00:00 August 9th, 2017|Sales Leaders|1 Comment

Should You Include Your Sales Team in Your Content Marketing Strategy?

Should you include your sales team in your company’s content marketing strategy? We say: absolutely, yes! Why? Well, who knows your prospects and customers better than your sales team? And who understands the features and benefits of your product or service better than your sales team? We believe that your sales team is an incredible [...]

By | 2017-08-02T10:41:23+00:00 August 2nd, 2017|Sales Leaders|0 Comments

How B2B Sales is Changing & What You Can Do About It

B2B sales is changing. But I’m sure you knew that already! Why? Well, because everything has changed. And everything is changing, always. That’s the nature of life. I had the honor of speaking on social business development (social selling) at this years’ annual NYSSCPA NextGen conference on Monday. In case you aren’t familiar, the NYSSCPA [...]

By | 2017-07-26T16:31:50+00:00 July 27th, 2017|Sales Leaders, Sales Success|0 Comments

3 Sales Statistics You Need to Know to Set Your Company Ahead of the Curve

When it comes to sales statistics, there are countless metrics available. Some are useless, of course. But most sales statistics are extremely useful and help CEOs and sales managers as they plan. Here at CFS, we’ve worked with thousands upon thousands of CEOs, sales managers, and salespeople. And we’ve learned a lot! (I’ll be sharing [...]

By | 2017-07-19T11:03:58+00:00 July 20th, 2017|Sales Leaders|0 Comments

How to Encourage Team Collaboration in Sales

Team collaboration is easier said than done. Think back to your college or high school years. Remember those dreaded “group projects”? You were either the achiever, the slacker, or somewhere in between. To me, it seemed that an even workload balance was somewhat impossible. (I was the achiever, BTW. So typical, I know! But somebody [...]

By | 2017-07-11T13:36:12+00:00 July 18th, 2017|Sales Leaders|0 Comments

Sales Forecast Spreadsheet: A Free Resource to Scale Your Business

If you’re looking to scale your business, boy do I have a great free resource for you! Our CEO, Charles Bernard, recently put together a sales forecast spreadsheet. And it’s now prepped and loaded for download via our free resources portal. But before you download, here’s a bit more on why using a sales forecast [...]

By | 2017-07-10T13:59:42+00:00 July 11th, 2017|Sales Leaders, Sales Success|0 Comments

The 5 Best Ways to Use Social Media as a Sales Tool

If you’re looking for the best ways to use social media as a sales tool, look no further. On Thursday, July 27th, 2017, I’ll be interviewing Sarah Cirelli, Director of Marketing at CBIZ. Sarah is a marketing and sales wiz, and she’s got some incredible tips to share. If you’re a sales manager, marketing director, [...]

By | 2017-07-10T11:15:13+00:00 July 5th, 2017|Sales Leaders, Sales Success|0 Comments

Why Sales Tactics Are a Load of Crap [and What to Focus on Instead]

There are approximately 291,091,875,345,3000 sales tactics out there. And guess what? I bet you each and every one has the capability to work. Yep, that’s right! Why? Well, we’ve discovered that it’s not about which sales tactics you use. It’s actually the process that makes a particular sales tactic a success or a failure. I [...]

By | 2017-06-26T15:32:32+00:00 June 28th, 2017|Sales Leaders|0 Comments

Famous Motivational Speakers on How to Succeed When You Feel Like Giving Up

There are a number of famous motivational speakers out there. And we’re so grateful for them! Because let’s face it: we all need a little help every now and then. via GIPHY In business, and especially in sales, it’s easy to feel overwhelmed. Most of us experience times where we just feel like giving up. [...]

By | 2017-06-20T16:53:03+00:00 June 22nd, 2017|Sales Success|0 Comments

3 Ways a Positive Mindset Can Change Your Life

A positive mindset can change your life. No, really! I write mostly on sales topics, with a bit of marketing peppered in here and there. But today I’m getting philosophical. Because well… I’m human. You’re human. We’re all humans. And when it comes down to it, our minds are often our masters. A positive mindset, [...]

By | 2017-07-25T10:07:38+00:00 June 13th, 2017|Sales Leaders, Sales Success|0 Comments