About Rebecca Smith

Rebecca Smith is the Director of Marketing at Criteria for Success. She writes about sales, sales leadership, social selling best practices, time management, and anything related to helping others discover success. Be sure to say hi on Twitter @RebeckerSmith.

Want Raving Fans? Here’s How to Take Selling Beyond the Sale

As a CEO, sales manager, or salesperson, creating raving fans is an ambition worth striving for. There’s a huge difference between someone who buys on a transactional basis—and someone who buys because they’re loyal to your company, brand, or someone specific within your organization. We call the former a “customer,” and the latter a “client.” [...]

By | 2017-11-21T17:28:07+00:00 November 22nd, 2017|Sales Leaders, Sales Success|0 Comments

Let’s Talk Sales! Growing Engagement with Joe Apfelbaum – Episode 3

The featured guest on episode 3 is Joe Apfelbaum. Joe is the CEO of Ajax Union, a B2B Digital Marketing Agency based in Brooklyn, NY. Ajax Union specializes in: SEM & SEO Social Media Email Marketing Conversion Optimization Marketing Automation Business Blogging Marketing Funnel Development Design & Development Interview with Joe Apfelbaum On this episode, [...]

By | 2017-11-17T14:44:02+00:00 November 20th, 2017|Let's Talk Sales Podcast, Sales Leaders, Sales Success|0 Comments

Let’s Talk Sales! Client Relationships eBook Interview – Episode 2

Want to evolve client relationships, beginning at the prospecting stage? In this episode of Let's Talk Sales, our Director of Marketing, Rebecca Smith, interviews our CEO, Charles Bernard, on his newest eBook: Making Client Relationships Work. Making Client Relationships Work In the podcast, Charles and Rebecca discuss: What motivated Charles to write about client relationships [...]

By | 2017-11-10T11:13:08+00:00 November 13th, 2017|Let's Talk Sales Podcast, Sales Leaders, Sales Success|0 Comments

Building Relationships in a Digital World

Building relationships in today’s digital landscape is very different than it was 10, 20, and 30 years ago. Twenty years ago, the options to “keep in touch” were pretty simple. You placed a phone call, mailed a letter, or (maybe) sent an email. Today we have endless options. And that seems to be the problem! [...]

By | 2017-11-06T15:45:32+00:00 November 9th, 2017|Sales Leaders, Sales Success|0 Comments

Let’s Talk Sales! Influence in Sales with George Wright – Episode 1

The featured guest on episode 1 is George Wright. George is the President of WrightOne Consulting, and is an expert in psychological performance. He is an Adjunct Professor at Bloomfield College and teaches Industrial/Organizational Psychology, Positive Psychology, and Sports & Performance Psychology. Interview with George Wright On this episode, George shares his insights on influence, [...]

Selling a Service? Here’s How to Script Your Sales Plan

If your company is selling a service rather than a tangible product, chances are you’ve run up against some challenges. Some of the more common problems we’ve heard from our clients’ prospects and customers that are selling a service include: Lack of clarity – prospects don’t understand how the process works and don’t have a [...]

By | 2017-10-30T16:17:52+00:00 October 31st, 2017|Sales Leaders, Sales Success|0 Comments

3 Sales Analytics Every Sales Manager Should Pay Attention To

As a sales manager, you’re likely wondering which sales analytics you should be paying attention to. And while there are many KPI (Key Performance Indicator) options out there, many of them won’t help you or your salespeople. That’s why I decided to take a step back this week and look at what’s really important when [...]

By | 2017-10-25T10:01:51+00:00 October 24th, 2017|Sales Leaders|0 Comments

Need a Sales PlayBook Template? Here’s Where to Start

Creating a Sales PlayBook can seem daunting. And my guess is, that’s exactly why you’re looking for a Sales PlayBook template right now! The good news is that getting started on a new Sales PlayBook or maintaining your current Sales PlayBook isn’t as challenging as you might think. Sure, it’s going to take some man [...]

By | 2017-10-16T12:54:46+00:00 October 18th, 2017|Sales Leaders|0 Comments

Top Sellers Teach! But First, They Listen and Learn

What are top sellers? Well first, they’re people! Second, they sell things (products or services). And perhaps most notable: they’re successful at selling. In most organizations, top sellers have a reputation. Because well, they’re usually very good at their job! But unfortunately, the reputation I’m referring to isn’t always about how good they are at [...]

By | 2017-10-05T09:31:30+00:00 October 5th, 2017|Sales Success|0 Comments

Complimentary Webinar: Using Video Rocks Your Sales… but Only If You Have It!

Ready to rock sales in your business? Well, it's time to start using video! Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. Benefits range from ranking higher on search engines, higher conversion rate of [...]

By | 2017-10-02T11:24:50+00:00 September 28th, 2017|Sales Success|0 Comments