About Elizabeth Frederick

Elizabeth is CFS’s Operations Officer and Senior Advisor and is the Product Manager for the Criteria for Success Sales PlayBook. She writes about sales leadership, management, teamwork, motivation, and process based on her work with CFS’s clients. Elizabeth also hosts the CFS roundtable discussion episodes of the Let’s Talk Sales podcast.

3 Steps to Build a PlayBook Management Process

Looking for an effective sales management process? Hoping to drive adoption of your Sales PlayBook? Develop a playbook management process and integrate it with your sales management process. This includes both using the playbook throughout the existing sales management process and creating a specific process for playbook management. Here are three key steps to incorporate [...]

By | 2017-10-06T14:25:06+00:00 November 1st, 2017|Sales Leaders|0 Comments

Let’s Talk Sales! Podcast Introduction – Episode 0

We're so excited to launch "Let's Talk Sales," our new podcast on all things sales and business development. Who is it for? This podcast is for CEOs looking to build strong companies, Sales VPs and Managers that want to take things to the next level, and salespeople that are looking to improve. What will we [...]

3 Ways to Develop a Training Program in Your Sales PlayBook

Training is an important part of developing your sales team, but it can be hard to integrate sales training into busy schedules. Instead of investing in a separate training program, use your Sales PlayBook as your training process. Here are three ways you can use your Sales PlayBook as a training platform. Use the playbook [...]

By | 2017-10-04T17:24:53+00:00 October 19th, 2017|Sales Leaders|0 Comments

Use Your Sales PlayBook for Sales Process Development

Sales process development is the first step in building a Sales PlayBook, so make sure you keep your playbook up to date as your sales process changes. You may discover that you can continue sales process development in the playbook itself, changing the process based on the playbook’s structure and functions. Here are three ways [...]

By | 2017-10-04T12:43:09+00:00 October 10th, 2017|Sales Leaders|0 Comments

3 Ideas to Improve Your Sales Management Process

Your sales management process can easily become stale. It’s not something you probably think about often. But when you look at it, it’s rare that a sales management process doesn’t have room for improvement. Here are 3 ideas to improve your sales management process. 1. Separate the idea of management from the title of manager. [...]

By | 2017-09-18T13:17:18+00:00 September 27th, 2017|Sales Leaders|0 Comments

Sales Communication Evaluation – Score Your Team

Sales communication is a vital skill for salespeople. If you boil down the key elements of selling, almost all of them are related to communication. If you are wondering how your team stacks up, use this tool to score your team’s sales communication skills. Rate each element on a 5-point scale, where 1 represents little [...]

By | 2017-11-02T11:07:23+00:00 September 14th, 2017|Sales Leaders, Sales Success|0 Comments

3 Ideas for Product Development from the Outside In

Let’s talk about product development for a minute. Have you ever heard the expression, “If you build it, they will come?” That might work in baseball, but it’s a bad philosophy for product development. If you build a new offering based on what you want to do, you have no way to know whether there [...]

By | 2017-08-31T12:12:19+00:00 September 5th, 2017|Sales Leaders|2 Comments

3 Ways to Leverage Sales in Your Content Marketing Strategy

When you develop a content marketing strategy, it can seem like a project for marketing. You’ll likely be the ones developing and distributing the content. But if you have a sales team, it can be helpful to consider ways you can leverage that team to help with your content marketing strategy. Here are 3 ideas. [...]

By | 2017-08-18T12:37:53+00:00 August 23rd, 2017|Sales Leaders|0 Comments

Fitting Sales Into Your Marketing Campaign

When you’re planning a marketing campaign, it’s easy to focus on marketing activities. What content needs to be developed? Who are you targeting? What platforms will you be using? But if the goal of your marketing campaign is to drive sales, don’t forget to include the sales team in your marketing campaign. Here are three [...]

By | 2017-08-10T14:18:56+00:00 August 10th, 2017|Sales Leaders|0 Comments