About Elizabeth Frederick

Elizabeth is CFS's Operations Officer and Senior Advisor and is the Product Manager for the Criteria for Success Sales PlayBook. She writes about sales leadership, management, teamwork, motivation, and process based on her work with CFS's clients.

Sales Communication Evaluation – Score Your Team

Sales communication is a vital skill for salespeople. If you boil down the key elements of selling, almost all of them are related to communication. If you are wondering how your team stacks up, use this tool to score your team’s sales communication skills. Rate each element on a 5-point scale, where 1 represents little [...]

By | 2017-09-18T13:18:48+00:00 September 14th, 2017|Sales Leaders, Sales Success|0 Comments

3 Ideas for Product Development from the Outside In

Let’s talk about product development for a minute. Have you ever heard the expression, “If you build it, they will come?” That might work in baseball, but it’s a bad philosophy for product development. If you build a new offering based on what you want to do, you have no way to know whether there [...]

By | 2017-08-31T12:12:19+00:00 September 5th, 2017|Sales Leaders|0 Comments

3 Ways to Leverage Sales in Your Content Marketing Strategy

When you develop a content marketing strategy, it can seem like a project for marketing. You’ll likely be the ones developing and distributing the content. But if you have a sales team, it can be helpful to consider ways you can leverage that team to help with your content marketing strategy. Here are 3 ideas. [...]

By | 2017-08-18T12:37:53+00:00 August 23rd, 2017|Sales Leaders|0 Comments

Fitting Sales Into Your Marketing Campaign

When you’re planning a marketing campaign, it’s easy to focus on marketing activities. What content needs to be developed? Who are you targeting? What platforms will you be using? But if the goal of your marketing campaign is to drive sales, don’t forget to include the sales team in your marketing campaign. Here are three [...]

By | 2017-08-10T14:18:56+00:00 August 10th, 2017|Sales Leaders|0 Comments

Need Marketing Ideas? Ask Sales

Coming up with marketing ideas can be hard. And even when you have a list of marketing ideas, it can be difficult to decide which ones to prioritize. While your marketing team has the most expertise in making these decisions, don’t forget to check with sales. Here are 3 kinds of marketing ideas you could [...]

By | 2017-08-07T16:18:37+00:00 August 1st, 2017|Sales Leaders|0 Comments

3 Purposes of Sales Forecasting

Sales forecasting is a common topic of discussion among sales leaders. Forecasting can shape the stock market and drive key business decisions. But if you listen to what people say about sales forecasting, you might discover that people are sometimes having different conversations. One person might be talking about sales targets, while others are talking [...]

By | 2017-07-17T11:51:21+00:00 July 19th, 2017|Sales Leaders|0 Comments

Bad Management Habit to Break: Coasting

It’s summertime, and the livin’ is easy. Right? Unfortunately, summertime is also a great time for some bad management habits to creep in. Coasting is one of the worst. It can be easy to remember to monitor your poor performers, but even top performing sales reps tend to experience slumps and can fall into bad [...]

By | 2017-06-29T16:17:32+00:00 July 6th, 2017|Sales Leaders|0 Comments

Want to Grow Sales? Change Your Mindset

When you are trying to grow sales, it’s tempting to start by looking at your sales process or your team. Regardless of your approach, the best place to start is to change your mindset. 3 Ways to Change Your Mindset 1. Handle your head trash. Head trash is the little voice in your head that [...]

By | 2017-06-21T12:49:16+00:00 June 27th, 2017|Sales Leaders|0 Comments

12 Surprising Places to Find Inspirational Speakers

If you’re looking for inspirational speakers, don’t restrict yourself to TEDTalks. Instead, check out the world of podcasts. You might be surprised with what you find! Here are 12 podcasts we love. We welcome any additional suggestions you can provide – we’re always looking for more inspirational speakers. 12 Podcasts with Inspirational Speakers 10% Happier [...]

By | 2017-06-13T12:05:00+00:00 June 14th, 2017|Sales Leaders, Sales Success|0 Comments

Want a Winning Culture? Share Your Epic Fails

When you think about building a winning culture, it can be easy to focus on the positive. It’s logical (and fun!) to share success stories, inspire teamwork, and align the team on common goals. But what we often fail to consider is that teams can come together even more strongly when they are aligned against [...]

By | 2017-05-30T15:55:18+00:00 June 1st, 2017|Sales Leaders|0 Comments