About Charles Bernard

Charles Bernard is the CEO at Criteria for Success. He writes about sales, sales leadership, social selling best practices, time management, and anything related to helping others make sales success a habit.

Customer Loyalty: Why Workability Matters Most

Looking to build customer loyalty? Any relationship between a buyer and a seller that is built on integrity will work. This is especially true during the “getting to know each other” phase. People become more productive and positive when everyone involved is considered equal. We call this a workable client relationship. In this type of [...]

By | 2017-11-16T09:29:27+00:00 November 16th, 2017|Sales Leaders, Sales Success|2 Comments

Building Strong Relationships with Clients and Customers

To build strong relationships with clients and customers, be supportive of their goals. Story: You’re not salespeople, you’re career builders One day, while working as an Account Executive at GE, my Regional Manager assembled the sales team in the main conference room. Twenty of us sat listening to him describe our value proposition. “Stop thinking [...]

By | 2017-11-06T13:08:14+00:00 November 7th, 2017|Sales Leaders, Sales Success|0 Comments

Top Performer in Sales: The 15 Traits to Look For

This article is for sales leaders who are interested in developing each and every salesperson on the team into a top performer. And it will also help as you’re looking for new sales hires. A top performer not only produces the highest revenue numbers, but also leads by example. He or she shares best practices [...]

By | 2017-10-25T10:44:16+00:00 October 25th, 2017|Sales Leaders|0 Comments

Team Collaboration Helps You Sell More

Guess what? Team collaboration helps you sell more! Almost no one gets it when I say, “the CFS Sales PlayBook is not a book.” And that’s because the name “PlayBook” is misleading. People think that it was a “book” created by an expert who imparts wisdom to the rest of the team. A PlayBook that [...]

By | 2017-10-03T11:27:51+00:00 October 3rd, 2017|Sales Leaders, Sales Success|0 Comments

Business Development Won’t Work Without Workability

I want to talk about working with people in a business development context. I find that most of business development training is focused on improving techniques, or what I call the “doing part.” Let’s step back and address a philosophy that comes before the doing part. I’m talking about something we call “workability.” Business Development [...]

By | 2017-09-20T11:52:11+00:00 September 20th, 2017|Sales Leaders, Sales Success|0 Comments

Want to Sell More? Start by Solving Problems

Looking for ways to sell more? You’ve come to the right place! Many senior executives in sales and marketing don’t know who their buyers are, and don’t know how to position a selling conversation. They often think of the transaction as a “cost” rather than an “investment.” So, let’s explore this and discover how to [...]

By | 2017-08-29T09:53:38+00:00 August 29th, 2017|Sales Leaders, Sales Success|1 Comment

Marketing Ideas for Sales: It’s Time to Update Your Pitch Deck

When it comes to marketing ideas for sales, don’t forget the philosophy! It’s quite common for marketing to develop a pitch deck for sales. But rarely do I see a slide that describes a key company philosophy. Let’s explore this. Marketing Ideas for Sales: The “About Us” Slide When it comes to marketing ideas for [...]

By | 2017-08-15T17:15:54+00:00 August 16th, 2017|Sales Leaders, Sales Success|1 Comment

How to Involve Sales for Successful Marketing Events

It’s important for sales to actively participate in successful marketing events if the goal is to generate sales leads. Drive Attendance for Your Successful Marketing Event If your sales team has good relationships with prospective attendees, they have a much better chance of persuading them to attend. Marketing can help sales invite their contacts in [...]

By | 2017-08-07T13:34:07+00:00 August 3rd, 2017|Sales Success|0 Comments

How to AGREE in a Sales Negotiation

Whether it's to win a project or to fund a new opportunity, sales negotiation is a key component of the sales process. To simplify the process, I’ve put together a five-step acronym to help you and your team through the sales negotiation process. Read on to discover more on the AGREE acronym. How to AGREE [...]

By | 2017-07-24T10:21:35+00:00 July 25th, 2017|Sales Leaders, Sales Success|1 Comment