About Arianna Miskel

Arianna Miskel is the Marketing and Sales Coordinator at Criteria for Success. She writes about a wide variety of topics including sales leadership, sales training, motivation, and general best practices.

Sales and Customer Service: Two Parts of One Machine

I’ll start with this: sales and customer service eventually comes full-circle. One leads to the other and vice-versa. Without making sales, you won’t have customers, nor will you have the need for customer service. Similarly, without customer service, you won’t have sales. Well, let’s take a step back. You would have sales, but they would [...]

By | 2017-09-11T16:39:55+00:00 September 12th, 2017|Sales Success|2 Comments

When You Create Customer Relationships You Close Deals

To put it simply: customer relationships make it easier to sell. I’m going to give two scenarios. Imagine you’re selling any product or service to someone you’ve never met before. They don’t know anything about your product, and more importantly they don’t know anything about you. To them, you’re just another salesperson trying to sell [...]

By | 2017-09-25T16:41:43+00:00 September 7th, 2017|Sales Success|0 Comments

5 Marketing Courses to Set Your Business Apart

Why is it important to take marketing courses? Besides the fact that it fulfills the basic human nature to seek out knowledge, marketing best practices are constantly changing! Any good business person knows the key to success is constant learning and discovery: so get ahead of the pack and check out these five marketing courses [...]

By | 2017-08-29T14:08:42+00:00 August 30th, 2017|Sales Success|0 Comments

15 Marketing Quotes for Ultimate Success

Sometimes, text over a pretty background makes words more impact. Here are some great marketing quotes on various landscapes to motivate you to get out there and get marketing! Feel free to click any of these images to tweet the quotes and share them with your friends and colleagues. 15 Marketing Quotes for Ultimate Success: [...]

By | 2017-08-24T10:03:17+00:00 August 24th, 2017|Sales Leaders, Sales Success|0 Comments

Old to New: 10 Marketing Books for Ongoing Success

When figuring out which marketing books to read, it’s important to remember the big picture. Yes, the world has changed drastically even in the last ten years. Yes, there are new technologies and channels that did not exist 50 years ago. And yes, customers are smarter than they used to be. But with all this [...]

By | 2017-08-18T13:41:31+00:00 August 17th, 2017|Sales Leaders, Sales Success|0 Comments

15 Marketing Statistics to Keep You Ahead of Competition

Want to say ahead of your competitors when it comes to marketing, selling, or whatever it may be? Check out these marketing statistics to learn the cold hard facts about future trends and shifts in marketing. I’m sure you’ve heard it before: marketing budgets are increasing drastically across all industries as it becomes harder and [...]

By | 2017-08-07T10:45:57+00:00 August 8th, 2017|Sales Leaders, Sales Success|1 Comment

Why No One Wins Without Marketing Collaboration

You’ve heard it all before – especially from us: marketing collaboration is a vital part of any business! But do you really know why? I’m not talking about what you could get out of getting both departments to work together, but the detrimental effects the lack of collaboration is currently having on your business. Here [...]

By | 2017-08-07T13:33:20+00:00 July 26th, 2017|Sales Success|0 Comments

Develop Employees Year-Round with these Tips

You may not realize it, but it’s just as important to develop employees as it is to develop your business on a steady basis (monthly, quarterly, annually). Your employees are your businesses lifeline. Without your team and the great talents that they bring to the table, your company wouldn’t be what it is at all. [...]

By | 2017-07-13T09:31:52+00:00 July 13th, 2017|Sales Leaders|1 Comment

Amp Up Sales Team Collaboration with These Tips

Trying to boost sales team collaboration can be tricky. There are so many reasons why your team might not be collaborating: from conflicting personalities to different work ethics. It’s best to keep your eye on the big picture when promoting team work to your employees. We’ve all been hearing it for as long as we [...]

By | 2017-06-29T16:09:09+00:00 July 4th, 2017|Sales Success|0 Comments

Summer Sales Challenges: How to Beat the Heat

It’s officially summertime here in New York City, and while not everyone can relate to the smell of warm trash in the air, we can all relate to the same sales challenges. Selling in the summer can be tough. People are on vacation, taking longer lunch breaks, or are just harder to get a hold [...]

By | 2017-06-20T15:31:13+00:00 June 21st, 2017|Sales Success|0 Comments