About Arianna Miskel

Arianna Miskel is the Marketing and Sales Coordinator at Criteria for Success. She writes about a wide variety of topics including sales leadership, sales training, motivation, and general best practices.

Leveraging Client Loyalty the Smart Way

Ever question the true value of client loyalty? Please don’t do that anymore. Believe it or not, on average, loyal clients are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). After you digest that statement, I want you to take a moment to understand the sheer [...]

By | 2017-11-21T17:43:46+00:00 November 21st, 2017|Sales Leaders, Sales Success|0 Comments

How Culture Development Creates Happy Clients

You’ve heard it thousands of times: successful culture development is probably the greatest thing you can do for the growth and stability of a business. As a sales leader, you’ve got many years under your belt from different teams, companies, roles, and titles. You know that culture is a crucial part to a functioning business [...]

By | 2017-11-07T17:15:35+00:00 November 8th, 2017|Sales Leaders, Sales Success|0 Comments

Get on the Right Track with a PlayBook Template

Let me guess: you want to build out your very own Sales PlayBook but are just beginning to realize the amount of work that actually goes into doing so. I have two words for you: PlayBook Template. Yes, such a thing actually exists for people like you to plug every secret sauce and best practice [...]

By | 2017-10-26T16:09:24+00:00 October 26th, 2017|Sales Leaders, Sales Success|0 Comments

You Know You Have a Sales Personality When…

I’m sure you’ve heard it at some point in your career, or maybe even before you started working in sales: “you're a natural sales person!” or “you have such a sales personality!”. This might seem taboo, but believe it or not, there’s a certain type of person that succeeds in sales. You, as an exemplary [...]

By | 2017-10-17T15:15:27+00:00 October 17th, 2017|Sales Success|0 Comments

4 Ways You’re Misusing Your CRM Data

Here at CFS, we are huge promoters of CRM and, more importantly, CRM with a purpose. Unfortunately, it's more common than not that a company's CRM is being misused or completely ignored. Failure to create processes around CRM and lack of accountability lead to messy and useless data. Today’s article was written by Jonathan Herrick, [...]

By | 2017-10-11T10:51:08+00:00 October 11th, 2017|Sales Leaders, Sales Success|0 Comments

Ideas for Sales Scripts that Go Beyond the Phone

Sales scripts pretty much saved my life when I first started as a full time employee here at CFS. I had never truly sold before, and needed to get up to speed very quickly. Sales scripts, however, are not just for new salespeople. If they’re done correctly, they can be used by a salesperson of [...]

By | 2017-10-04T13:03:36+00:00 October 4th, 2017|Sales Success|0 Comments

Is Your Business Development Process Clearly Defined?

Having a business development process seems like a pretty obvious thing for any company to have. However, simply having a process in place is only part of the equation. For optimal results, your business development process needs to be clearly defined to everyone involved in following and supporting it. Now before I go any further, [...]

By | 2017-09-20T14:54:19+00:00 September 21st, 2017|Sales Success|0 Comments

Sales and Customer Service: Two Parts of One Machine

I’ll start with this: sales and customer service eventually comes full-circle. One leads to the other and vice-versa. Without making sales, you won’t have customers, nor will you have the need for customer service. Similarly, without customer service, you won’t have sales. Well, let’s take a step back. You would have sales, but they would [...]

By | 2017-09-11T16:39:55+00:00 September 12th, 2017|Sales Success|2 Comments

When You Create Customer Relationships You Close Deals

To put it simply: customer relationships make it easier to sell. I’m going to give two scenarios. Imagine you’re selling any product or service to someone you’ve never met before. They don’t know anything about your product, and more importantly they don’t know anything about you. To them, you’re just another salesperson trying to sell [...]

By | 2017-09-25T16:41:43+00:00 September 7th, 2017|Sales Success|0 Comments

5 Marketing Courses to Set Your Business Apart

Why is it important to take marketing courses? Besides the fact that it fulfills the basic human nature to seek out knowledge, marketing best practices are constantly changing! Any good business person knows the key to success is constant learning and discovery: so get ahead of the pack and check out these five marketing courses [...]

By | 2017-08-29T14:08:42+00:00 August 30th, 2017|Sales Success|0 Comments