You hear a lot about sales coaching, but what is it? Who needs it, and who is the best person to provide it? What’s the best way to coach your sales team?
We’ve collected 30 quotes from the sports and business worlds to answer those questions.
We love to share quotes on social media, and we thought you might, too, so we’ve made them shareable! Hover over any image to share it via social media. Shorter quotes can also be shared via twitter by clicking on the bird next to the text.
What Is Sales Coaching?
“Coaching is the universal language of change and learning.” – CNN
“All coaching is, is taking a player where he can’t take himself.” – Bill McCartney
“Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.” – Timothy Gallwey
“I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.” – John Russell
Why Does Sales Coaching Work?
“Until you change the way that you look at things, those things will never change.” – Pat Riley
“I believe that wherever there is mastery coaching is occurring, and whenever coaching is done, mastery will be the outcome.” – Andrea Lee
“The first step toward creating an improved future is developing the ability to envision it.” – Tony Dungy
“A winning effort begins with preparation.” – Joe Gibbs
“Big things are accomplished only through the perfection of minor details.” – John Wooden
“I absolutely believe that people, unless coached, never reach their maximum capabilities.” – Bob Nardelli
Who Needs Sales Coaching?
“Who, exactly, seeks out a coach? Winners who want even more out of life.” – Chicago Tribune
“Champions play as they practice. Create a consistency of excellence in all your habits.” – Mike Krzyzewski
“Everyone needs a coach. It doesn’t matter whether you’re a basketball player, a tennis player, a gymnast or a bridge player.” – Bill Gates
“Best trait: the ability to accept coaching as just coaching; taking nothing personally. It’s about making you better!” – Mark Seidenburg
Who Should Coach?
“The coach is someone who gets you to do what you don’t want to do so that you can be who you want to be.” – Tom Landry
“As a leader, how do you get the most out of people? Give your most to them. People notice giving and taking. Leaders give!” – Kevin Eastman
“The best feedback is what we don’t want to hear. – George Raveling”
“A coach is someone who can give correction without causing resentment.” – John Wooden
“The coach doesn’t have to play the sport as well as you do. They have to watch you and get you to be your best.” – Eric Schmidt
How Should I Coach My Sales Team?
“Selecting the right person for the right job is the largest part of coaching.” – Phil Crosby
“If the players don’t trust the coach, it is a problem, and vice versa. – Bill Parcells”
“There are only three things you should ever do about a mistake: admit it; learn from it; don’t repeat it.” – Bear Bryant
“If you can’t coach your best player hard, you can’t coach your team hard.” – Gar Forman
“Discipline and demand without being demeaning.” – Don Meyer
“If I stop pushing you, if I stop demanding of you, if I stop getting on you, then I probably don’t think you have much to offer.” – Jon Gruden
“You get the best effort from others not by lighting a fire beneath them, but by building a fire within.” – Bob Nelson
“The most important thing in coaching is communication. It’s not what you say as much as what they absorb.” – Red Auerbach
“People want to believe you are sincerely interested in them as a person, not just what they can do for you.” – John Wooden
“Excellence happens when you try, each day, to both do and be a little better than you were yesterday.” – Pat Riley
“People will exceed targets they set themselves.” – Gordon Dryden
If you’re interested in coaching sales, you may be interested in checking out our ebook on Coaching Your Sales Team to Success!
Which of these quotes was your favorite? Do you have a favorite quote on sales coaching that we missed? Let us know in the comments below.
Elizabeth is CFS's Operations Officer and Senior Advisor and is the Product Manager for the Criteria for Success Sales PlayBook. She writes about sales leadership, management, teamwork, motivation, and process based on her work with CFS's clients. Elizabeth also hosts the CFS roundtable discussion episodes of the Let's Talk Sales podcast.