Want to Grow Client Relationships? Use the Client Evolution Model

Developing strong client relationships is the backbone of your business. So, understanding how client relationships work, and the roles that sales and marketing both play, is extremely important. If you’ve chosen to create buyer personas for your business and have had your sales and marketing teams align on this initiative, then you’re off to a [...]

By | 2017-10-13T09:48:47+00:00 August 31st, 2017|Sales Leaders, Sales Success|0 Comments

5 Marketing Courses to Set Your Business Apart

Why is it important to take marketing courses? Besides the fact that it fulfills the basic human nature to seek out knowledge, marketing best practices are constantly changing! Any good business person knows the key to success is constant learning and discovery: so get ahead of the pack and check out these five marketing courses [...]

By | 2017-08-29T14:08:42+00:00 August 30th, 2017|Sales Success|0 Comments

Want to Sell More? Start by Solving Problems

Looking for ways to sell more? You’ve come to the right place! Many senior executives in sales and marketing don’t know who their buyers are, and don’t know how to position a selling conversation. They often think of the transaction as a “cost” rather than an “investment.” So, let’s explore this and discover how to [...]

By | 2017-08-29T09:53:38+00:00 August 29th, 2017|Sales Leaders, Sales Success|1 Comment

15 Marketing Quotes for Ultimate Success

Sometimes, text over a pretty background makes words more impact. Here are some great marketing quotes on various landscapes to motivate you to get out there and get marketing! Feel free to click any of these images to tweet the quotes and share them with your friends and colleagues. 15 Marketing Quotes for Ultimate Success: [...]

By | 2017-08-24T10:03:17+00:00 August 24th, 2017|Sales Leaders, Sales Success|0 Comments

3 Ways to Leverage Sales in Your Content Marketing Strategy

When you develop a content marketing strategy, it can seem like a project for marketing. You’ll likely be the ones developing and distributing the content. But if you have a sales team, it can be helpful to consider ways you can leverage that team to help with your content marketing strategy. Here are 3 ideas. [...]

By | 2017-08-18T12:37:53+00:00 August 23rd, 2017|Sales Leaders|0 Comments

A Buyer Persona Template to Get Sales & Marketing to Win Together

Let’s talk about using a buyer persona template! Are your sales and marketing teams aligned on your ideal buyer? Do they know the exact role, demographics, needs, and interests of that ideal buyer? Or how about what triggers your ideal buyer to actually make a purchase? Understanding your buyer personas is more important now than [...]

By | 2017-08-14T16:16:37+00:00 August 22nd, 2017|Sales Leaders|1 Comment

Old to New: 10 Marketing Books for Ongoing Success

When figuring out which marketing books to read, it’s important to remember the big picture. Yes, the world has changed drastically even in the last ten years. Yes, there are new technologies and channels that did not exist 50 years ago. And yes, customers are smarter than they used to be. But with all this [...]

By | 2017-08-18T13:41:31+00:00 August 17th, 2017|Sales Leaders, Sales Success|0 Comments

Marketing Ideas for Sales: It’s Time to Update Your Pitch Deck

When it comes to marketing ideas for sales, don’t forget the philosophy! It’s quite common for marketing to develop a pitch deck for sales. But rarely do I see a slide that describes a key company philosophy. Let’s explore this. Marketing Ideas for Sales: The “About Us” Slide When it comes to marketing ideas for [...]

By | 2017-08-15T17:15:54+00:00 August 16th, 2017|Sales Leaders, Sales Success|1 Comment

The Impact of Poor Leadership on Your Business

Poor leadership can have some devastating effects. Because a leader is more than just a figurehead. Anyone who holds a position of authority has the responsibility of serving as the driving force that motivates team members forward towards a collective goal. This is why leaders are a valuable part of any business, because they are [...]

By | 2017-08-14T13:31:52+00:00 August 15th, 2017|Sales Leaders|0 Comments

Fitting Sales Into Your Marketing Campaign

When you’re planning a marketing campaign, it’s easy to focus on marketing activities. What content needs to be developed? Who are you targeting? What platforms will you be using? But if the goal of your marketing campaign is to drive sales, don’t forget to include the sales team in your marketing campaign. Here are three [...]

By | 2017-08-10T14:18:56+00:00 August 10th, 2017|Sales Leaders|0 Comments