The Critical Importance of Lead Validation in Internet Marketing

Lead validation in Internet marketing is critical. Validating the Unknown Former Secretary of Defense Donald Rumsfeld liked to talk about the idea of “known unknowns” and “unknown unknowns” regarding intelligence gathering. In his parlance, “known unknowns” are what you know you should know, but don’t. While “unknown unknowns” are what you don’t know and aren’t [...]

By | 2017-05-31T15:39:46+00:00 June 6th, 2017|Sales Leaders|1 Comment