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Sales Training Programs Designed to Fit Your Team

Here is our 6-step process.

Grab the Keys to Sales Success

Want to grow revenue, increase performance, improve prospecting and selling, and create a culture of collaboration within your sales team?

I’m Curious, Let’s Talk!

Our Happy Clients

Start with Why! Emotional Selling & the Philosophy & Mechanics Behind It

By | December 1st, 2016|Tags: , , , , , , , , , , , , |

Start with why. If you haven’t watched Simon Sinek’s TED Talk or read his book Start with Why: How Great [...]

Prospecting Shortcut: 6 Email Templates to Connect You to the RIGHT People

By | November 29th, 2016|Tags: , , , , , , , , , , |

If you’re looking for sales templates to use while prospecting, we’ve got a few shiny new email templates for you! [...]

Industries We Specialize In

The CFS Sales Improvement Program

With clients in nearly every industry, we are dedicated to our clients’ sales success.

Charles and Criteria for Success represents a ‘breakthrough’ technology in the sales coaching world. While presenters usually present a ‘me’ based list of plans, ideas, and prescriptive solutions to sales problems, CFS presents a holistic approach to the sales process. Examining the philosophy underlying the sale, the way to ‘professionalize’ a sales force, and actually training in progressive best practices creates a consultancy unlike any we’ve ever experience as an organization.

The participants in CFS’ training are motivated and changed as a result of their ideas and the involvement with their teaching method.

Hire this company as fast as you can. It’s an investment, not a cost!

I highly recommend Charles Bernard and the people at his company Criteria for Success. We have partnered with Charles for coaching in the hiring our sales talent, and the training and on boarding of our recruits.

His team has provided our organization tools, coaching and knowledge to help build an award winning sales team.

I truly enjoy working with Charles, he is an insightful, smart and fun guy.

Wendy Macca, Infinity Info Systems
I had the very fortunate experience to work with Criteria for Success on a six-month project to turn around our Sales organization at WebMD. And based on that success, I hired them to train my new teams at Trusted Media Brands Inc. Charles is our project leader and is always inspirational, memorable, engaging and funny — but, he is also extremely buttoned-up and well-prepared. The consummate professional.

I recommend him, his team, and the sales philosophies and techniques that they have perfected, to any consultative sales organization.

Kirsten Marchioli, Trusted Media Brands
I’ve taken numerous sales trainings over the last 8 years, but none offered the perspective and yielded the successful results that Charles’ company, Criteria for Success, did.

I would not be the sales professional I am today without the hands-on coaching from Charles.

I would recommend him and Criteria for Success to any organization looking to help their salespeople grow as individuals and improve their sales results.

Brett Gubenko, Salesforce