• Free Resource: Handling Objections

    Don’t let objections stop you in your tracks.

    Download our free ebook to learn how to handle sales objections.

    Download Now
  • Free Download: Interview Scorecard

    Never hire the wrong salesperson again.

    Download our Sales Interview Scorecard template to get your hiring team on the same page and make sure you make the right sales hire every time.

    Download Now
  • Grow Your Business

    Achieve ambitious revenue goals by building on the strengths of your top performers.

    Our Sales Improvement Program activates your best practices to close more deals and drive revenue.

    Learn More
  • Scale Your Success

    CFS Sales Training offers the philosophy and mechanics your sales team needs to succeed.

    Our trainers inspire companies around the world to develop best selling practices in their organizations.

    Learn More
  • Criteria for Success: Sales Training & Sales Improvement Programs

    Criteria for Success is a sales improvement company that activates the best practices of your top performers and combines them with our winning sales strategies to drive revenue.


    Our Sales Improvement Program is a 3-step process in which we evaluate your sales fitness, build a platform for resources and accountability, and engage your sales team in breakthrough training to build skills for success.

  • Our Services

    • Exploration & Assessment

      Our assessments provide the visibility and action steps necessary to make tangible, measured sales improvements.

    • Sales PlayBook

      Our content-rich PlayBooks reinforce best practices and help management monitor sales team activities and improvements.

    • Sales Training

      Our trainers inspire companies around the world to develop best selling practices in their organizations.

  • Testimonials

    • Criteria for Success offered a superior, customized program tailored to how Citrin Cooperman does things, at a very affordable price. The value proposition was very clear.

      Nick Florio, Partner, Citrin Cooperman & Company, LLP
    • The participants in Criteria for Success trainings are motivated and changed as a result of the ideas and the interactive teaching method. Hire this company as fast as you can. It’s an investment, not a cost!

      Mark Laufer, CEO, Laufer Group International
    • With services that work independently and together, Criteria for Success was able to respond to our ever-changing needs. The result: sky-rocketing sales growth.

      Director of National Sales, CRM implementation company
    • Criteria for Success dove into our sales organization headfirst and emerged with a customized plan of action that got us thinking bigger, acting bolder, and selling better than ever.

      Robert Levin, Publisher, New York Enterprise Report
    • CFS systematized our entire sales approach, allowing us to integrate our CRM, ERP with their Sales PlayBook, which improved everything from how we go to market to how we deliver our value.

      Peter Morehouse, SVP Ward-Leonard Electric
  • From the Blog

Demo the Sales PlayBook Sign Up Today!